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LJ’S BACKYARD BBQ
PROJECT TYPE
Brand Identity + Packaging
THE WORK
Logo Design • Brand Elements • Product Labels
LJ’s Backyard BBQ needed a bold identity that felt right at home in Texas barbecue. Strong typography, a recognizable flame mark, and a classic red, black, and white palette created a look that could grow with the brand.
What started with a logo expanded into labels for hot links, sausages, and dry rubs, along with apparel, flyers, and promotional materials. Today, LJ’s Backyard BBQ products can be found at Hess Meat Market & Grocery, carrying the brand from the shelf and beyond.
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